The Custodian of the Two Holy Mosques, King Salman bin Abdul Aziz of Saudi Arabia, has formally approved the launch of the Sixth National Ehsan Campaign under the country’s renowned philanthropic platform, “Ehsan.” Scheduled to commence on Friday evening, 3rd Ramadan 1447H, corresponding to 20th February 2026, this initiative reflects the Kingdom’s ongoing commitment to welfare, charity, and community service.
The approval comes as part of King Salman’s sustained efforts to encourage public participation in acts of goodness, particularly during the holy month of Ramadan, when charitable deeds hold profound religious significance.
This upcoming campaign underlines the deep personal interest and stewardship of both King Salman bin Abdulaziz and the Crown Prince and Prime Minister, Mohammed bin Salman. Their guidance and support signal a strong commitment to fostering social welfare, promoting charitable engagement, and ensuring that philanthropic initiatives reach all segments of society. The campaign aims to provide every member of the community an opportunity to contribute to charitable works, reinforcing the principle that acts of kindness and social cooperation are collective responsibilities rather than individual efforts.
Dr. Majid Al-Qasabi, Chairman of the Supervisory Committee of the Ehsan Platform, highlighted that the Sixth National Campaign is a continuation of the successes achieved in previous initiatives. He explained that Ehsan’s projects operate under a meticulously organized framework, ensuring that assistance and donations are delivered to beneficiaries in the shortest possible time while maintaining the highest levels of transparency and accountability. This structure guarantees that aid reaches the intended recipients efficiently, without delays or mismanagement, reflecting a sophisticated and responsible model for charitable distribution.
Dr. Al-Qasabi also emphasized that the Ehsan platform functions throughout the year, welcoming contributions from individuals, organizations, and institutions alike. The month of Ramadan, however, witnesses an exponential increase in donations, as the holy month inspires the community to intensify their charitable efforts. Beyond financial contributions, the campaign facilitates donations in the form of food, clothing, healthcare support, and other essential services. This multi-dimensional approach ensures both immediate relief and the long-term well-being of recipients.
Since its inception, the Ehsan platform has recorded over 330 million donations, a remarkable milestone that underscores the program’s significance and the widespread public trust it commands. These figures demonstrate not only the platform’s success in mobilizing resources but also the growing awareness and enthusiasm of the Saudi public toward philanthropic engagement. Dr. Al-Qasabi remarked that such participation exemplifies the spirit of generosity and collective responsibility that the Kingdom seeks to cultivate.
The scope of aid provided through the Ehsan platform is extensive and comprehensive. Alongside financial assistance, the platform delivers support in healthcare, education, housing, and other social services. By facilitating both immediate and sustainable interventions, the campaign ensures that the needs of vulnerable and deserving populations are met efficiently. Dr. Al-Qasabi stressed that the platform’s operations are conducted with utmost transparency, ensuring that donors are confident their contributions are utilized effectively and for their intended purposes.
The Sixth National Ehsan Campaign also serves a broader societal purpose. It is designed to inspire increased participation in charitable activities during Ramadan, a period traditionally associated with giving and social solidarity. The campaign encourages individuals to contribute according to their capacity, whether through monetary donations or by volunteering in various community programs. It reinforces the notion that social welfare is a shared responsibility, and every individual can play a role in promoting collective good.
In preparation for this campaign, the Ehsan platform has implemented multiple measures to facilitate ease of participation. Both online and offline donation mechanisms are available, allowing contributors to give according to their convenience. In addition, the delivery system has been strengthened to ensure timely distribution of aid, leaving no room for delay or mismanagement. These measures collectively enhance donor confidence while maximizing the campaign’s impact on the most deserving communities.
The personal support and oversight of King Salman and Crown Prince Mohammed bin Salman have elevated the Ehsan initiative to a standard of excellence that sets it apart on a global scale. This endorsement encourages not only Saudi nationals but also residents and expatriates to participate actively in philanthropic initiatives. The campaign demonstrates that welfare and charitable work are national priorities and that the Kingdom is committed to creating a culture of compassion, generosity, and social responsibility.
Through the Ehsan platform, the distribution of aid and charitable activities is managed with precision and accountability. Financial assistance, healthcare services, educational support, and essential resources are provided efficiently to ensure that beneficiaries receive timely help. The platform’s transparency mechanisms also guarantee that donors’ contributions are used appropriately, further strengthening public trust and engagement.
The campaign’s timing during Ramadan amplifies its impact, as the holy month inspires heightened generosity and charitable action. Millions of people participate annually, contributing donations that serve both spiritual and social purposes. The Sixth National Ehsan Campaign is expected to attract even greater participation, building on the momentum of previous campaigns and further embedding the culture of charitable giving in Saudi society.
In conclusion, the launch of the Sixth National Ehsan Campaign represents a major milestone in Saudi Arabia’s ongoing efforts to promote philanthropy, social solidarity, and community service. Under the leadership and personal guidance of King Salman and Crown Prince Mohammed bin Salman, the campaign exemplifies transparency, efficiency, and social responsibility. It provides a platform for individuals and institutions to contribute meaningfully to society, particularly during the blessed month of Ramadan. Beyond offering direct aid to those in need, the campaign strengthens the culture of generosity, encourages community engagement, and demonstrates the Kingdom’s commitment to social welfare on a national and international level.
The campaign stands as a testament to the Kingdom’s vision of inclusive welfare, where every citizen and resident can participate in acts of kindness, creating a ripple effect that benefits the entire community. By providing comprehensive support to those in need, the Ehsan platform ensures that charitable contributions have lasting impact. As Saudi Arabia continues to prioritize social responsibility and public welfare, campaigns such as this reinforce the values of compassion, generosity, and collective accountability that define the nation’s approach to humanitarian work.